Saturday, January 14, 2012

Color Of The YEAR


ANNOUNCING…. THE LATEST IN PANTONE!!!

The 2012 Pantone color has been declared. Please join us in welcoming “Tangerine Tango.” Yes, folks, it’s a reddish-shade of orange. ORANGE. I love orange. I blame my Kewanee High School roots on that one. Orange and Black, baby. You get conditioned to it.

I’m liking this. This means that soon you’ll be seeing everything from clothing to toasters in Tangerine Tango. Pantone is a fashion color trend company.  They look into their crystal balls and figure out what is going to be the ‘big’ color of the next year. They actually come up with a whole palette. Tangerine Tango is joined by the yellow-orange “Solar Power,” dark-lavender “Bellflower,” deep blue “Sodalite,” fushia-like “Cabaret,” light sage green “Margarita,” light pink “Sweet Lilac,” aqua-like “Cockatoo,” dark brown “Driftwood,” and tan “Starfish” (even though the first image in my mind of a starfish, it’s the color of Tangerine Tango).  Designers around the world will look at these colors and start to produce all kinds of merchandise out of them.  People will see these as the must-have colors for items. You’ll wear them on shirts. You’ll shop for college dorm supplies and cheap-plastic housewares in them. You’ll buy drapes in them. 

I’m digging Tangerine Tango. I like it better than last year’s “Honeysuckle Pink.” I already work in Tangerine Tango. So remember: This year, I’m not following the trend…the trend caught up to me! Oh yeah!

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